Honda, as a manufacturer of mobility products, holds quality and safety to be among the highest responsibilities of management and engages in a wide range of initiatives to promote them.

Said founder Soichiro Honda, “It is unacceptable that even one customer in ten thousand should receive a defective product. That's why we have to aim for 120%.” Based upon this principle, Honda constantly engages in initiatives to offer customers a new level of outstanding quality.

Based upon the principle of safety for everyone, Honda is tackling safety issues both from product and educational perspectives, striving to make mobility safer and more comfortable.