Since Honda started producing motorcycles in Taiwan in 1962, Asia has been a major market for the company. Our activities in Asia over the course of some half a century have led not only to the increasingly widespread use of motorcycles and automobiles, but also to the establishment of an Asian production system and global strategies, the creation of a system for promoting traffic safety, the development of relationships of trust with people throughout the region, and the achievement of coexistence with society.
Honda takes a six-region approach to developing its business worldwide (including Japan, North America, South America, Europe, Asia and Oceania, and China) based on its policy of "manufacturing products close to the customer." Among these regions, the importance of Asia and Oceania in Honda's global strategy is increasing, a trend underlined by the fact that the region accounts for some 70% of Honda's worldwide motorcycle sales by volume. Further, automobile production volume in the region reached an all-time high during FY2010. Honda is responding to the region's remarkable growth by developing and supplying better products as well as pursuing environmental activities and working to promote safe driving.
