How can we make the automobile even more intelligently suited to the needs of society? This is a key question at Honda, one that guides us as we continue developing cars for the future. Of course, overcoming the technical problems thrown up by this goal is a major aim. But at the same time, by developing cars that open up entirely new realms of enjoyment we also are able to offer more fun and pleasure to our customers.
We consider this to be Honda's DNA. Honda vehicles bred from this DNA deliver two kinds of enjoyment. First is the feeling of unity between the driver and the vehicle that allows the car to respond directly to the driver's intentions. There is also the feeling of freedom that comes from powerful, responsive acceleration. This is the "driving fun" or "sports-minded" attribute Honda cars are famous for. Second, Honda cars make the journey itself thoroughly enjoyable, allowing drivers to discover new kinds of pleasure while on the road. This is summed up by "Fun of the Driving Space! SPACE MAGIC".
At this year's Tokyo Motor Show, Honda is combining and enhancing these two types of driving pleasure at an entirely new level under the theme "FUN-MAX! Take FUN to the MAX", and we are exhibiting vehicles that promise much greater enjoyment. To intensify driving enjoyment is our plan for the future. To maximize the fun aspect of cars is our goal. |
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