Freedom to go where you want, to bring what you need, to have fun, to unwind. Automobiles are an essential part of modern living. Honda continues to apply imagination and expertise to reduce environmental impact and realize mobility lifestyles of the future, transforming original ideas into unique, advanced vehicles.
Aiming to popularize innovative car production and hybrid cars
Honda entered the Japanese automotive market in 1963, becoming the last major participant to enter the industry. Since then, by prioritizing environmental advances like the low-emission CVCC engine that became the world’s first engine to comply with the U.S. Clean Air Act in 1972 without use of a catalytic converter, Honda has produced cars that are critically acclaimed for their exceptional environmental performance. In its efforts to improve fuel economy, Honda goes well beyond the refinement of existing products.
In 2009, for example, Honda launched sales of the Insight in Japan, North America and Europe. This hybrid vehicle offers excellent environmental performance at a competitive price that more people can afford. Japanese sales of the CR-Z hybrid sports car began in 2010. Combining agility and exhilarating response with high fuel efficiency, the CR-Z will soon become available throughout the world. Valuing the perspectives of its customers, Honda will strive to provide vehicles that achieve both environmentally responsible performance and driving enjoyment.
Environmentally friendly Eco Drive features
Honda is dedicated to improving real-world fuel economy, not only through engines but also through functions that let drivers choose fuel-efficient driving modes (Eco Drive) and routes to avoid traffic congestion. Eco AssistTM (Ecological Drive Assist System), developed by Honda to help drivers realize more fuel-efficient driving, will gradually become available on various Honda models. Honda Internavi Premium Club services complement Eco Drive by providing features such as Internavi Traffic Information that finds routes to avoid traffic congestion, Fuel Saving Route that determines the most fuel efficient route, and a tutoring function (Web version) that teaches drivers enjoyable ecological driving.
Note: The description above is based on services available in Japan.