To what extent can technology ultimately contribute to people's lives? Can it offer joy and even a profound experience beyond imagination? What makes Honda unique is the way the company has made people's dreams come true, one after another based on the spirit of "Respect for the individual." Honda constantly takes on fresh challenges, not only in response to customer and societal needs of the time, but also by moving ahead on its own to create new forms of mobility for the future of the earth and its people.