A challenge that runs deeper than color and shape
Honda Design Philosophy

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What makes people feel good? How are Honda designers answering this question today?

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Traffic Information Maps Based on Honda Internavi Data Win 2011 Good Design Grand Award

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The fundamental value associated with mobility in a tool deeply ingrained within the fabric of daily life. Key design team members reveal the thoughts and aspirations that drove the design of the New Civic.

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Introducing the most recent embodiment of Honda's ideal small car: the Brio—an entry-level vehicle conceived specially for Asian customers. The natural evolution of the Honda principle "Man maximum, mechanism minimum", the Brio is a compact car made to handle the city featuring a dynamic exterior and with an interior design that offers a surprising amount of physical and psychological space.

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When you look at the design of the new GL1800, what sort of ride do you imagine? Surely anyone who has owned a GL Series bike will immediately get the picture, even though the bike may appear unexpectedly large to those who have never had the pleasure. And anyone who rides it once is in for a refreshing surprise.

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To become one with the motorcycle, which handles perfectly, seeming to read the rider's mind…. To forget the presence of the bike and become completely absorbed in the forward motion….

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The history of Honda's motorcycles began 60 years ago, as did the history of Honda's pursuit of ultimate motorcycle performance. Striving to maximize both speed and rider comfort,

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TOKYO, Japan, November 10, 2010—The Honda CR-Z sport hybrid coupe has received the Good Design Gold Award1 2010 from the Japan Industrial Design Promotion Organization (JIDPO).

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The goal: To create a hybrid vehicle like none other before—creating new value and new kind of driving excitement. The designers of the exterior and the interior of the CR-Z reveal the thought processes that helped create a completely new kind of hybrid driving enjoyment.

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Different countries have different cultures and lifestyles, so naturally the popularity of motorcycle models varies by country too. For example, automatic transmission scooters, ideal for quick city trips and commuting, have long been popular in Europe.