Global Philanthropic Initiatives/Environmental Awards

The Spring Creek area near Honda of Canada Mfg. in Alliston, Ontario, is home to environmentally sensitive species such as brook trout and increasingly rare birds. To help conserve their habitat, in 2000 Honda Canada began a program to help protect the area. On the first Saturday of May each year, approximately 100 volunteer associates and their families gather to clean up the creek. To help preserve biodiversity and protect the environment, birdhouses have been built for the local bluebirds and several thousand trees and shrubs have been planted.

In conjunction with the World Wildlife Fund Malaysia, Honda Malaysia began the Rhino Rescue Project in 2006 to help study and protect the endangered Sumatran rhinoceros. Scheduled to last until 2011, the project consists of scientific studies and fieldwork aiming to protect and restore the animals’ habitat. In addition to providing the WWF operational funds, Honda Malaysia is also helping with a range of public awareness initiatives, including school programs and dealer displays.