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"Maintaining an international viewpoint, we are dedicated to supplying products of the highest efficiency, yet at reasonable prices, for worldwide customer satisfaction." (1956) |
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| The "Three Joys" that express Hondas fundamental philosophy were first published in the Honda Monthly of December 1951. The Company Principle was adopted in January 1956, and much of their language was based on an essay by Soichiro Honda that had been carried in the Honda Monthly. | ||||
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