The Honda Worldwide Global Ad Site: Honda's New Global Branding
Since development of the first ASIMO in 2000, ASIMO has grown in popularity around the world, and has developed a global image of adorability and friendliness. The key aim in Honda’s new global branding advertisement is to maintain ASIMO’s global image, whilst communicating the new ASIMO prototype’s feature (ASIMO runs!) with a touch of humor. In 60” movie “run/”, the new ASIMO prototype and an elderly gentleman engage in a little race down an airport’s moving walkway.