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Corporate September 24, 2003 |
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| American Honda Reaches Major Sales Milestones: 20 Million Cars and 50 Million Products Sold in America |
TORRANCE, Calif., September 24, 2003 --- American Honda Motor Co., Inc.,
today announced the achievement of a significant milestone in the company's
history, selling 20 million Honda and Acura automobiles in America. In addition, in
recent months Honda has surpassed the 15-million mark for sales of both Honda
motorcycles (July) and Honda power equipment products (September), bringing to
50 million the total number of Honda products delivered to American customers
since the start of operations in September 1959.
"We would like to thank all of our customers for their faith in Honda and its
products over these many years," said Koichi Kondo, president of American Honda
Motor Co., Inc. "We must also thank our associates, our dealers and our suppliers
for their hard work and dedication in helping us reach this milestone. This is a
major achievement that no one could have imagined when we began business 44
years ago as a distributor of motorcycles."
American Honda started selling automobiles in 1970, when it sold 4,159
Honda N600 sedans. Today, American Honda offers a full line of Honda and
Acura passenger cars and light truck models and is on track to sell a record 1.35
million vehicles in 2003, which would mark an eighth consecutive year of record
sales. Globally, Honda is targeting record sales of 17.35 million automobiles,
motorcycles and power equipment products for the calendar year.
Honda now has the capacity to build more than 1.22 million vehicles
annually in North America and sources more than 75 percent of its U.S. products
from plants in North America.
"This is a tremendous achievement for Honda and for all Honda
associates," said Koichi Amemiya, chairman and CEO of American Honda Motor
Co., Inc. "Even as we celebrate this milestone, we must rededicate ourselves to
the world-class engineering, technological leadership and product innovation that
has enabled us to meet the needs of so many customers."
Honda is the world's largest manufacturer of engines (more than 15 million
in 2002) and a leading provider of products ranging from exotic sports cars to
residential lawnmowers. All Honda products share the same attention to detail,
world-class quality and technical innovation that has put them at the top of many
consumers shopping lists. In addition, all Honda products demonstrate a strong
commitment to the environment and to the safety of all individuals, utilizing original
Honda technology to deliver low emissions and excellent fuel efficiency together
with advanced safety designs.
Honda began operations in America in 1959, with the establishment of
American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda now
employs more than 26,000 associates in North America in the design, manufacture
and marketing of products. Honda currently has 11 manufacturing plants in North
America producing automobiles, light trucks, motorcycles, all-terrain vehicles,
personal watercraft, automobile and motorcycle engines, automobile transmissions,
and power equipment products including lawn mowers and general purpose
engines.
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