With the vision of “bringing the convenience and fun of a motorcycle to as many customers as possible,” Honda made an early start in the sales and production of motorcycles outside of Japan, and then quickly expanded its international operations. Through its thorough pursuit of localization including local procurement of parts and materials, Honda has successfully enhanced its product quality and cost competitiveness. In recent years, the company has produced a variety of models in Asia in its quest for outstanding performance and affordable prices, and then sold these models globally. As one example, the Kumamoto Factory in Japan and Honda operations in Thailand have collaborated to produce the CBR400R, CB400F and 400X - new road sports models currently sold in Japan.
CB500F / CB500X / CBR500R
A large number of people throughout the world currently ride 125cc motorcycles. Honda has augmented its product lineup in this class with additional global models produced in Asia, including the MSX125 (Grom) with its innovative styling and the stylish Lead 125 scooter boasting top-notch utility. By launching a broad array of other models including road sports bikes, Honda intends to offer small models demonstrating unique individual character.
The EV-neo electric scooter emits absolutely no CO2 emissions while running. Honda is making lease sales of this model to Japanese businesses and has moved forward on a joint demonstration testing program with local communities and their governments using this model. Honda will continue tackling the challenge of achieving widespread use of electric motorcycles as a form of clean mobility that can benefit people, cities and society at large.
Worldwide motorcycle unit sales
(Jan.–Dec. 2012) (unit: 1,000 vehicles)
[Honda motorcycle lineup]