To share joys with people around the world

In 2011, we undertook extensive efforts to recover and rebuild following the massive disasters that struck twice during the year, the Great East Japan Earthquake in March and the major flooding in Thailand in October. The year provided a fresh reminder of the inherent dangers posed by nature and the importance of engaging in environmental and energy conservation activities.

From the beginning, Honda’s driving force has been its challenging spirit to create products full of fun that give joys and satisfaction to our customers, to offer products that help make customers’ lives better, and to deliver technologies and products that no one else has created before. This spirit has enabled us to offer technologies that are useful in everyday life and products that make our customers happy.

We will continue to be at the forefront of the times and further strengthen Honda’s unique corporate culture within which innovative and fun ideas are proposed one after another by associates working “at the spot.” We will step up our efforts to ensure a firm grasp of customers’ needs and to conduct our business by bringing every operation to its maximum speed and rationalizing each operation, in order to continue providing good products to customers around the world with speed, affordability and low CO₂ emissions. We at Honda will keep taking on new challenges with a wide array of products and corporate activities that enable us to share joys and satisfaction with people around the world.

June 2012

Takanobu Ito, President, CEO and Representative Director