| By creating products and services that highlight the core values that make Honda unique, we would like to provide our customers with joy and excitement beyond their expectations. Accordingly, the Honda brand stays a step ahead of the diverse needs of our customers, always offering new possibilities for richer, more rewarding lifestyles. In this way, Honda products enhance customers' enjoyment of life. |
“Next time, too… a Honda.” The ultimate goal of our sales activities worldwide is to satisfy our customers so that they will continue to come back for more Honda quality products. To ensure this, we have implemented a vigorous Customer Satisfaction (CS) program covering all of our sales companies. This program aims to enhance customer satisfaction by strengthening our attention to detail in product and service activities through all stages of sales, delivery, and after-sales service.
In March 2006, all sales channels in Japan were merged under the name of Honda Cars, providing all Honda automotive brands through a single sales network that is easier for customers to understand. We will continue to strengthen sales and services targeted to regional needs and tailored to customers in each region, with an extensive product lineup backed by IT support. Thus, we can continue to enrich our customers’ lifestyles as only Honda can. |
