"Next time, too… a Honda." The ultimate goal of Honda sales activities worldwide is to satisfy Honda customers so that they will continue to come back for more Honda quality products. To ensure this, Honda has implemented a vigorous Customer Satisfaction (CS) program covering all of Honda sales companies. This program aims to enhance customer satisfaction by strengthening Honda attention to detail in product and service activities through all stages of sales, delivery, and after-sales service.
      In March 2006, three different Honda sales channels in Japan were merged under the name of Honda Cars, providing all Honda automotive brands through a single sales network that is easier for customers to understand. Honda will continue to strengthen sales and services targeted to regional needs and tailored to customers in each region, with an extensive product lineup and an enhanced communications infrastructure connecting Honda with its dealerships. Thus, Honda can continue to enrich its customers’ lifestyles as only Honda can.